Black Friday Weekend Pasadena Convention Center November 28th & 29th, 2026
ULTIMATE HOLIDAY EXPO- WHERE THE MAGIC OF THE SEASON BEGINS.
EXPERIENCE THE GIFT EVENT OF THE YEAR
Get ready for the ultimate holiday celebration at Ultimate Holiday Expo 2026 — the nation's premier destination for holiday shopping, seasonal inspiration, festive entertainment, and unforgettable experiences.
WHERE THE HOLIDAYS COME TO LIFE.
$1000+ Swag Bag
Take home an epic Santa’s Swag bag filled with $1,000 in must-have gifts and products.
Why GLAMCON Is Your Must-Attend Event
GLAMCON is a premier global event bringing together content creators, celebrities, brands, and fans to celebrate beauty, fashion, wellness and lifestyle, with a strong focus on inclusivity and disrupting traditional industry standards.
START THE HOLIDAYS HERE!
Join thousands of holiday shoppers, gift seekers, and festive enthusiasts for two unforgettable days at the Ultimate Holiday Expo. Discover unique gifts, seasonal décor, handmade treasures, gourmet treats, fashion, toys, and exclusive holiday finds from hundreds of exhibitors all under one roof.
Celebrate the season with festive entertainment, special appearances, family-friendly activities, holiday inspiration, and endless shopping opportunities. Whether you're searching for the perfect gift or creating new holiday traditions, the Ultimate Holiday Expo is your one-stop destination for holiday magic.
BRAND PARTICIPANTS
300+ Brands. Endless Experiences.
Discover hundreds of brands, explore holiday décor and gift trends, meet special guests, enjoy live demonstrations, and make unforgettable memories as you kick off the most wonderful time of the year.
PARTNER WITH GLAMCON — WHERE BEAUTY BRANDS SCALE
Exhibit. Sponsor. Activate.